Building a SaaS Platform From Zero to First Revenue
From pitch deck to paying customers in ten months.
Overview
Loopwork's founders had a clear idea for a lighter-weight project management tool aimed at agencies, but only a rough prototype and no engineering team of their own. They needed a partner who could build the product and the business infrastructure around it at the same time.
The Challenge
The founders needed a production-grade multi-tenant SaaS product built from scratch, including billing, permissions, and onboarding, on a runway that didn't allow for a slow build.
- ›No existing codebase — the prototype was a static Figma file
- ›Needed multi-tenant architecture that could support agencies with sub-clients
- ›Subscription billing, seat limits, and plan upgrades all had to work at launch
- ›Founders needed to start selling before the full feature set was finished
The Solution
We built the product in phases aligned to the founders' sales conversations, shipping a usable core early and layering in billing and permissions as real customers signed on.
- ›Stood up multi-tenant architecture with workspace-level data isolation
- ›Integrated Stripe Billing with self-serve upgrades and seat-based pricing
- ›Shipped a usable core (boards, tasks, comments) in the first 6 weeks for early sales demos
- ›Built an onboarding flow that let new agencies invite sub-clients without a sales call
Results
Loopwork launched with paying customers already onboarded, and the architecture has scaled cleanly through their first 18 months of growth.
6 weeks
Time to first sellable demo
40+
Paying agencies at launch
99.9%
Platform uptime since launch
0
Architecture rewrites needed to scale
“We didn't just get a dev team, we got a team that understood we were also trying to close deals at the same time.”
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